By Michael John Burton,Daniel M. Shea
A energetic, complete exploration of recent political crusade administration within the net age, in accordance with real-world practices and result of the 2006 and 2008 campaigns.
• an entire chronology information the evolution of contemporary crusade management
• Illustrations during the textual content aid carry themes to life
• transparent notion maps make clear a number of concentrating on techniques
• A bibliography of resources additional the reader's learn of political campaigning
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Extra info for Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (Praeger Studies in Political Communication)
Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (Praeger Studies in Political Communication) by Michael John Burton,Daniel M. Shea